A few words I didn’t write . . .

“He is talented, presents well in to clients, writes wicked brand mantras, is invaluable in retrieving new business, gives great advice, etc. However, all of these things (for me) are overshadowed by his strength of character. It's a personal trait that shouldn't be overlooked in such a cut throat business but is essential if you want to form a strong team in your agency. So, it goes without saying that I would always invite Jason to be part of any team of which I am a member.” Kevin Price, CMO of Ale-8

“Jason is one of those rare creative forces who can elevate any project he touches—and make the process of getting there smarter, faster, and a lot more enjoyable.

Yes, he’s a talented writer. One of the most talented I’ve worked with, actually. But calling Jason just a writer is like calling a Swiss Army knife just a blade. He’s an idea maker-upper in the truest sense—someone who pushes concepts to the edge without going over, which our clients absolutely loved. He has an uncanny ability to craft headlines that stop you mid-scroll, subheads that deliver insight and depth, and calls-to-action that actually motivate people to act. Whether the brief is a brand campaign or a quick-turn social post, he brings the same level of creative intensity and polish every single time.

Jason’s style is adaptable, sharp, and always fresh. He doesn’t fall back on formulas—he finds the voice that fits the brand, the audience, and the moment. His writing has range, wit, and nuance—and that range is powered by a genuine curiosity and love for storytelling. He lives and breathes creativity, constantly pulling inspiration from film, music, books, culture, and the latest tech.

Speaking of tech—Jason is one of the few creatives I’ve met who’s truly embracing AI as a collaborative partner. He doesn’t see AI as competition; he sees it as a tool to amplify thinking, accelerate output, and explore new creative frontiers. His passion for writing prompts and his understanding of branded nuance in AI-generated content is already ahead of the curve.

Beyond the craft, Jason is just a joy to work with. He’s collaborative, ego-free, and always willing to help others—whether you’re a junior looking for guidance or a partner needing a last-minute brainstorm. He brings energy to every meeting, and makes you feel like you’re in it together, every step of the way.

Reliable. Fast. Insightful. Humble. Hilarious. Any team would be lucky to have him, and honestly, you should try to hire him before someone else does.” Gavin Twigger, Creative and Digital Strategist

“I'd call Jason a 'Word Assassin', but that's something he just wouldn't enjoy... But that's what he is. Actually, he’s more like a work architect. Jason's true talent lies in his ability to hear what the client wants, see what the creative needs, then craft communication that not only answers the requirements, but does so with a sense of style that ultimately gets the brands message across in a way consumers can digest and enjoy.

A true ‘team player’, Jason works very well with others, but he won’t sway to pressure that may lessen the effectiveness or creative execution needed to get the job done right. I’m not sure how he see’s himself, but I’ve come to rely on Jason as a story teller; a source for creative writing that can elate, humanize, illuminate, or just plain ol’ poke fun at a subject with a certain characteristic clarity and tonal focus.” Beresford Grant, CD at Blue Buffalo Co.

“It's been my privilege, being able to sell Jason Fotter's work on both the Maker's Mark and Optima Batteries accounts, the past couple years.

While these assignments are seemingly very different in nature, Jason's intelligence, wit, as well as his sense of commitment and accountability always "delivered" for the agency and clients. How? For Maker's Mark, he kept a well-established brand in-voice and evergreen -- both domestically and overseas. For Optima Batteries, he was a big part of crafting that brand's updated character. And he always delivered on-time with a quality product, regardless of budgets or timelines. Oh yeah - and through it all he was always approachable, and fun too.

Putting together an all-star creative team? Then you need Jason Fotter for all the reasons I've noted above, and many more.” Steve Lehr, Sr. Brand Manager, RiverSource at Ameriprise Financial Services, LLC

“Big time talent with a nice range of work, Jason was a guy that I always enjoyed working with on a project. Jason mixes conceptual thinking, an eye for detail, and surprisingly strong presentation skills together with an easy to work with operating style. Bottom line: an exceptional combination of talent and teamwork, I would strongly recommend him to your organization.” Michael Littman, CEO of An Agency

“Jason's attitude and desire to add value in every way makes working with him a refreshing delight. When the mud gets thick, Jason remains focused on delivering for the client as creatively as possible. His quick wit is welcome on long days, but don't let it fool you. Jason takes his assignments literally to heart and gives it his all no matter what.” Ilene Richardson, CEO/Founder of Imaginary Content

“Jason is the type of person you want at your agency. How can I say that? I supervised Jason for a little less than a year. In that time he helped win a major piece of business, see the work through to production and mentored creative teams to see that the work had a high level of connectivity throughout multiple consumer touch points. He also managed a giant worldwide piece of business - and helped them successfully launch a new product franchise. And through it all - he was calm, fun, funny and a pleasure to work with. I find his writing to be fun, crisp and strategically sound. If you want to hear more, contact me directly. I'll be happy to tell you all about him.” Rich Levy, CCO at Klick Health

“Jason is an amazing copywriter. He is what I would consider a classic copywriter in the vein of the greats. He learns everything he can about his subject, asks the right questions and then dares to write innovative copy that invites the reader become familiar with a product or service as if it is their best friend. He is dedicated, persistent and true to the craft of writing. I would hire Jason for any department that I was the head of if lucky enough to get him and I would recommend him to those fortunate enough for him to be interested in their shop.” Hutson Kovanda, Freelance ECD